I recently visited a company that “acts”. If they have a good idea, they go for it! They give innovation and implementation high priority. Entrepreneurship at its best. I was extremely impressed.
Why exactly was I impressed? They base their decisions on available data. Whatever they do, they do well. They set clear objectives, observe go/no go phases and most importantly they measure. There is more to it, of course, but that’s it in a nutshell. They are booming and financially healthy.
We often advise our customers to start modestly. “Yes, there might be other good ideas/plans, but let’s do this first before we go on to the next.”
What’s the best place to start? How good is the idea? Does it fill a gap in the market? See our previous blogs on this. The first step is to analyse available (internal and external) data and to assess the (existing and/or new) value proposition. Prospectory provides master classes on these crucial but often disregarded focus areas. These classes are held during the summer months and I can recommend them.
The essence of the Prospectory Summer School:
- Finding the ideal target group
- Using sources
- Identifying cross-selling and upselling opportunities
- Analysing stakeholders
Let us help you discover how to make the smartest use of your data, how to find better qualified leads and how to tap new selling opportunities. It’s time to swing into action, it’s time to perform!
Have a great summer!